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TriActive Selects Vincera’s User Activity Intelligence™ Solution

User Activity Intelligence™; Leverages E-Channel Intelligence with Existing Corporate Knowledge to Drive Demand Generation Activities

AUSTIN, TX - August 20, 2003 - Vincera Software, Inc., a leader in e-channel intelligence, today announced that TriActive Corporation has selected and implemented it’s User Activity Intelligence solution to gain intelligence from their customers online behaviors and leverage that information drive demand generation activities.

The Vincera Software, Inc. User Activity Intelligence™; Solution provides companies with the ability to unlock critical intelligence from their e-Channel and leverage it across all channels within the organization, with the specific goal of increasing profitability while maintaining compliance with privacy specifications.

User Activity Intelligence, or "UAI", offers a unique “no-touch” approach to collecting user level data from all online interactions, and provides the ability to analyze and act upon those interactions in real time. Vincera also offers a proprietary set of predictive models, enabling organizations to understand and proactively address their customers’ needs from an individual perspective. Such abilities are critical for maximizing profitability and serviceability of customers.

“By leveraging the knowledge we gain from our e-channel with our existing Siebel CRM system, we can increase the level of service we proactively provide to our prospects and customers by understanding their needs, matching them to our value-based solutions portfolio, and proactively build the right value proposition,” said Sol Suberi, president and CEO of TriActive Corporation. “The UAI solution allows our marketing and sales teams to gain invaluable insight into all of our efforts in real-time or on-demand, and take action, which is a competitive differentiator for us.”

“Vincera Software is pleased to add TriActive Corporation to the list of companies that are using our innovative solutions to truly leverage the e-channel, as it continued becoming a key element in an organization's delivery strategy,” said Dave Malmstedt, chairman and CEO of Vincera Software, Inc. “User Activity Intelligence allows organizations to understand their customers from an individual perspective, versus the traditional web analytics approach of addressing the aggregate.”

Available immediately, Vincera’s User Activity Intelligence Solution consists of patent-pending interaction collection technology, robust collaboration with existing applications, bi-directional data manipulation from any corporate data store, and integrated analytics, modeling and reporting. Vincera’s approach is to allow the marketing analytical process to be accomplished iteratively, incrementally and non-intrusively. UAI has been designed as a software solution that is installed within a company’s own environment, thereby significantly reducing security, privacy, and corporate data access concerns common to hosted analytics solutions.

About TriActive, Inc.
TriActive delivers comprehensive systems management to IT organizations using innovative, patented Web-based technology and a monthly subscription model. TriActive offers automated hardware and software asset inventory, IT help desk trouble ticket tracking and reporting, remote tools, and network and server monitoring. TriActive's service focuses on simplicity, affordability and rapid benefit. Headquartered in Austin, Texas, TriActive provides a subscription-based turnkey and integrated enterprise systems management tool set to IT departments. (www.triactive.com)

About Vincera Software, Inc.
Vincera Software, Inc. delivers Activity Intelligence solutions that empower organizations by unlocking critical intelligence from their e-Channel and leveraging it across all channels to maximize profits. Vincera’s innovative solutions give core confidence to customers engaged in the unpredictable world of e-business by providing Actionable Customer Insight in real-time or on-demand.

Legal Notice Regarding Forward-Looking Statements
Statements made in this press release that state Vincera Software, Inc. or management’s intentions, plans, beliefs, expectations or predictions of future events are forward-looking statements. It is important to note that the company’s actual results or performance could differ materially from those projected in such forward-looking statements. Factors that could cause such actual results or performance to differ materially include risks and uncertainties relating to manufacturing, market demand and acceptance, the dependence on strategic partners for development and distribution of products and potential shortages of components. The forward-looking statements contained herein represent the judgment of Vincera Software, Inc. as of the date of this release, and Vincera Software, Inc. disclaims any intent or obligation to update or revise such forward-looking statements to reflect any change in Vincera Software, Inc. expectations with regard thereto or any change in events, conditions or circumstances on which such statements are based.

Duana C. Welch, Ph.D.
BlabberMouth Public Relations
(210) 383-3673
Duana@BlabberMouthPR.com